CopperHill: Elevating Brand Presence Through Strategic Design
We redesigned CopperHill’s website and sales collateral to elevate its brand and clearly communicate the value of its health-tech solutions developed alongside Salesforce and AWS. The new design featured a responsive layout, product-focused navigation, and custom visuals to build trust and drive engagement. Post-launch, the site saw a 12% traffic increase and strong internal adoption, reinforcing CopperHill’s credibility in the competitive healthcare and life sciences space.
Role
UX/UI Design, Branding, Illustration
Tools
Adobe CC
Platform
Web and Sales Collateral
Goals
Clearly communicate product value for Healthcare and Life Sciences sectors
Build trust through modern, branded design
Increase visibility and engagement across digital channels
Research
Reviewed competitive consulting websites and audited CopperHill’s previous content and brand positioning. Key insights:
- Previous website lacked visual clarity and product differentiation
- Materials didn’t reflect the innovation behind their partnerships
- Messaging needed to better align with decision-makers in health tech
Key Features
- Sleek, responsive website tailored for lead generation
- Product-focused navigation with strong visuals and concise copy
- Sales collateral designed for both print and digital distribution
- Modular UI system to support future content growth
Design Highlights
- Introduced bold, clean layouts that elevated product storytelling
- Custom illustrations to visualize technical concepts
- Refined brand palette and typography to align with health-tech industry
- Consistent design language across all assets
Results
- Rebranded website launched on time with full internal adoption
- Increased website traffic by 12% post-launch
- Positive client feedback on visual clarity and sales tool effectiveness
